1.73: MISSION OVER MEASURE
A podcast for ambitious leaders on meaningful missions not ruled by measures.
1.73: Mission Over Measure is a series of conversations with entrepreneurs, business and community leaders about their inspiring missions, how those missions reveal themselves, and the measures they’ve overcome.
Most of what gets talked about in business is built around performance — more revenue,
more growth, more output.
But very few conversations explore what it actually costs to build something meaningful.
Mission Over Measure exists for founders, entrepreneurs, and leaders
who want both:
A business that performs
And a life that isn’t driven by someone else’s idea of success
This podcast goes deeper into the real conversations about leadership, pressure, identity, resilience, and the tension between success and staying true to what matters.
Mission Over Measure is a series of conversations with entrepreneurs, business and community leaders about their inspiring missions, how those missions reveal themselves, and the measures they’ve overcome. Hosted by father and son duo, Preston and Henry True, their goal is to help listeners move beyond the measures assigned by others to fulfill life’s most important missions.
For leaders committed to building something meaningful, despite the cost
ABOUT THE SHOWTHIS IS FOR YOU IF...
You're building something meaningful and want depth, not noise
You care about leadership, culture, and how success actually feels
You want conversations that challenge as much as they encourage
THIS IS NOT FOR...
Surface-level hustle advice
Generic motivation with no substance
People looking for shortcuts over conviction
Those who pursue societal measures over their truth
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The best episodes for new listeners of 1.73: Mission Over Measure
1st Year of 1.73
Preston and Henry look back at the first year of the 1.73: Mission Over Measure Podcast and gleam onto the lessons they’ve learned, ideas they enjoyed, and how their view of the Mission Over Measure has changed as this journey has begun.
John LaFontaine
Henry and Preston talk to Coach John LaFontaine and discuss John’s journey from player to coach, how faith plays a role in a battle of identity, and how we’re all called to help others find their mission by first finding our own.
Joe Mackey
In this episode, we chat with Joe - Wealth Advisor, Visionary & Partner at MKD Wealth - about how the friends around you can determine your future, the impact of the right and wrong mentor in your life, and the pursuit of healing the world by first healing yourself.
THE LATEST EPISODES
MEET THE HOSTS
Built from experience. Driven by curiosity.
Does our mission resonate with you?
The conversations on this podcast are just the starting point.
If you’re serious about building a business that performs without losing what matters, we work directly with leaders to help them think more clearly, operate more effectively, and grow with intention.
LISTEN ON ALL YOUR FAVORITE PLATFORMS
In this episode, Preston and Henry talk to another father-son duo, Jeff and Henry Jones. They discuss how Gen Z views the American Dream, if it’s still obtainable, and how everyone, especially Gen Z, can be reminded they are capable of great things.